Soft Power Diplomacy

#KenyaIsOpen Diplomacy Branding is A Global Invitation Through Soft Power Diplomacy

#KenyaIsOpen isn’t just opening doors but more important how we demonstrate our soft power diplomacy.

We’re inviting the world to feel the pulse of a nation using our culture, heritage, creativity, and collaboration to shape global narratives.

Through our soft power diplomacy, Kenya shares more than its borders.

We’re exporting ideas, traditions, and innovations that resonate across the globe.

A Word from the Ministry of Foreign & Diaspora Affairs

Kenya's political diplomacy demonstrates Kenya's Soft Power diplomacy. #KenyaIsOpen Diplomacy Drive
Kenya's Cultural diplomacy demonstrates Kenya's Soft Power diplomacy. #KenyaIsOpen Diplomacy Drive
Kenya's Sports diplomacy is demonstrated through rugby, athletics and other field sports. #KenyaIsOpen
Dr. Sing'oei Korir, a leading changemaker of #KenyaIsOpen Diplomacy Agenda

Dr. Abraham Sing’Oei Korir
the Principal Secretary
Ministry of Foreign & Diaspora Affairs

Dear Global Partners, Friends, and Future Allies,

#KenyaIsOpen—open for trade, education, tourism, and collaboration. Our soft power diplomacy goes beyond policy—it’s about real connections.

Through our rich cultural heritage, arts, sports, and education, Kenya is reaching out to the world, building relationships that matter.

We’re not just talking about change; we’re driving it. From our creative industries to our global sporting success, Kenya is making a mark on the world stage. We welcome you to be a part of this momentum—whether it’s through investment, research, or cultural exchange.

This is your opportunity to engage with a nation committed to progress, sustainability, and innovation.

Kenya is ready. Are you?

Kenya’s Demonstration of Soft Power Diplomacy

(1) Cultural Diplomacy: We tell stories that bring people closer, sharing the diversity of our music, dance, art, and literature on global stages.



(2) Public Diplomacy: We utilize digital platforms and media partnerships to authentically present Kenya’s identity and values to the world.


(3) Educational Diplomacy: We understand that education isn’t just about learning; it’s about building future leaders who understand Kenya’s role in global progress.


(4) Sports Diplomacy: We leverage Kenya’s athletic prowess to build international cooperation and inspire youth worldwide.


(5) Art Diplomacy: We don’t just showcase our art; we use it to foster meaningful dialogues across cultures.


(6) Entertainment Diplomacy: Kenya’s film and entertainment industry is exploding onto the global scene, with our stories, music, and talents gaining international recognition


Specific Global Interventions Via Soft Power Diplomacy

These specific actions show how Kenya’s soft power diplomacy has driven real-world change and built meaningful international partnerships.

Kenya's Peacebuilding efforts including South Sudan Peace Talks, IGAD Leadersip, Hosting Refugees clearly demonstrates Kenya's Soft Power diplomacy which is a key pillar of #KenyaIsOpen Diplomacy Drive

Peacebuilding in the Horn of Africa

  • South Sudan Peace Talks
  • IGAD Leadership
  • Hosting Refugees
  • Kenyan Diplomats’ Role
Kenya's Climate Change Advocacy through Storytelling including Film Production, 
The Last Elephant Documentary, International Screenings and Influence on Policy clearly demonstrates Kenya's Soft Power diplomacy which is a key pillar of #KenyaIsOpen Diplomacy Drive

Climate Change Advocacy through Storytelling

  • Film Production
  • The Last Elephant Documentary
  • International Screenings
  • Influence on Policy
Kenya's Promoting Sustainable Tourism through Conservation-Led Tourism, Community Benefits, Wildlife Protection, and Sustainable Lodging clearly demonstrates Kenya's Soft Power diplomacy which is a key pillar of #KenyaIsOpen Diplomacy Drive

Promoting Sustainable Tourism

  • Conservation-Led Tourism
  • Community Benefits
  • Wildlife Protection
  • Sustainable Lodging
Kenya's Global Health Leadership includes HIV/AIDS Programs, Malaria Eradication, Vaccine Distribution, and Global Health Initiatives clearly demonstrates Kenya's Soft Power diplomacy which is a key pillar of #KenyaIsOpen Diplomacy Drive

Global Health Leadership

  • HIV/AIDS Programs
  • Malaria Eradication
  • Vaccine Distribution
  • Global Health Initiatives
Kenya's Sports Diplomacy and Youth Empowerment including Athletic Success, Youth Sports Programs, Peace Races, Sports Infrastructure clearly demonstrates Kenya's Soft Power diplomacy which is a key pillar of #KenyaIsOpen Diplomacy Drive

Sports Diplomacy and Youth Empowerment

  • Athletic Success
  • Youth Sports Programs
  • Peace Races
  • Sports Infrastructure
Kenya's Educational Exchange and Collaboration including International Students, Joint Research, Scholarship Programs, Capacity Building clearly demonstrates Kenya's Soft Power diplomacy which is a key pillar of #KenyaIsOpen Diplomacy Drive

Educational Exchange and Collaboration

  • International Students
  • Joint Research
  • Scholarship Programs
  • Capacity Building
Kenya is Promoting African Culture and Creativity through International Art Exhibitions, Music and Film, Cultural Festivals, Film Partnerships clearly demonstrates Kenya's Soft Power diplomacy which is a key pillar of #KenyaIsOpen Diplomacy Drive

Promoting African Culture and Creativity

  • International Art Exhibitions
  • Music and Film
  • Cultural Festivals
  • Film Partnerships

Join us in writing the next chapter of global cooperation.

#KenyaIsOpen—open for collaboration, open for inspiration, and open for a shared future. Let’s connect, let’s create, and let’s shape the world together.